بدك تشتغل مع حمزة؟Wanna work with Hamzeh?
Marketing Manager at TruTed · Content creator
حمــزة الســلال
Jobs
7
held before leading a team, from a restaurant floor in the USA to KPMG
Roles
11
on a marketing team done by hand, from shooting to media buying
Brands
50+
trusted me with their content, from Samsung to Hyundai
Markets
3
where I build campaigns: Jordan, the UAE and Saudi Arabia
The rule I lead by
You can't lead
ما بتقدر تقود ناس بشغل إنت ما بتعرف تعمله بإيدكHamzeh Sallal
what you can't do.
Brands I've made content and campaigns for
Why teams follow me
Before I led a team, I did the team's jobs. When I give a note to a shooter, an editor or a media buyer, it comes from having done that job myself.
Built content systems, calendars and campaign plans tied to business goals
I plan before anyone picks up a camera: audience, message, channels and the numbers that decide if it worked. Every content calendar I build is tied to a business goal, not a feeling.
Concepts, hooks, scripts and shot lists
I write the concept, the hook and the script, then turn them into shot lists a crew can run with. The Hyundai “5 JD” and “only your ID” reels started as one-line ideas on my desk.
Street interviews, sketches and social experiments on my own channels
I'm the face on my own channels: street interviews, sketches and social experiments filmed across Jordan. One university sketch passed 35 million views, so I know what makes people stop scrolling.
Ran sets with photographers and videographers
I've run sets with photographers and videographers: call times, locations, talent and the shot list. I know what a shoot day costs, and how to save it when something goes wrong.
Cuts, pacing, captions and delivery
Cuts, pacing, captions, sound and the right format for every platform. I stay in the edit until the first three seconds earn the next thirty.
Instagram, TikTok, Facebook and YouTube, organic and community
Instagram, TikTok, Facebook and YouTube: posting, community and reading the numbers every day. Each platform gets content made for it, not copied onto it.
Lined paid campaigns up with the organic content
I've set up and run paid campaigns and matched the ads to the organic content so they feel native. Targeting, budgets and testing are part of the brief, not an afterthought.
Identity work like DrSpot, and one look across every platform
Identity work like DrSpot's, from the logo to the tone of voice, then one consistent look across every platform. A brand people remember is a system, not a single post.
Retail sales and negotiation at Sallal Electronics
Before marketing, I sold electronics face to face at Sallal Electronics. Positioning, handling objections and closing taught me what actually makes someone buy.
HR coordination, then leading freelance and corporate creative teams
I handled HR coordination and staffing, then led freelance and corporate creative teams. I hire, brief and grow people, because the team is the real product.
Risk management internship at KPMG Jordan
At KPMG I worked on risk assessments and internal controls. It's why my campaigns come with clear processes, approvals and a plan B.
From the floor to the lead
I didn't start in marketing. I started serving tables. Every stop taught me something I still use when I lead.
20 October 2000
Where the story starts.
Islamic Educational College · Amman
Finished Jordan's national high-school exam, the Tawjihi, at the Islamic Educational College in Amman.
I learned discipline under pressure.
IIK Düsseldorf · Germany
Moved to Düsseldorf to study German at IIK. A new country, a new language, and a new way of seeing things.
I learned to adapt fast to anywhere.
Sallal Electronics · Amman · 2020–2026
Four years on the sales floor with positioning, negotiation and real customers, then two years as HR Officer handling staffing and internal communication.
I learned how a business runs from the inside.
Work & Travel USA · Shoals Club
A summer on a fast-paced restaurant floor in the United States. Real customers, real pressure, no second takes.
I learned how people actually behave.
@hamzehsallal · Instagram & TikTok
Started building my own personal brand with street interviews, sketches and social experiments. One sketch passed 35 million views.
I learned what makes people stop scrolling.
Freelance · Jordan & the region
Led photographers, videographers, designers, social specialists and media buyers. Full cycle: idea, shoot, edit, post, paid.
Samsung, Hyundai, Geely, Careem and more.
KPMG Jordan · Internship
Risk assessments, compliance frameworks and internal controls inside a Big 4 firm.
I learned to think in systems, not posts.
American University of Madaba · Class of 2024
Graduated from the American University of Madaba with a degree in decisions under uncertainty, plus a TAG-Education certificate in content, social, ads, targeting and measurement.
Creative ideas, risk-aware decisions.
Now · TruTed
Started as Creative Media Lead, now leading marketing end to end: strategy, creative media, content operations and campaign performance.
And still on camera every week.
@hamzehsallal
I make the content I sell. On my own channels I sit down with public figures, and I take a mic to the street to ask Jordan what it really thinks about money, luxury, university and everyday life.
150K+
followers and connections across Instagram, TikTok, Snapchat, Facebook, LinkedIn and YouTube
For brands in Jordan, the UAE and Saudi Arabia
Four ways to work together, on site or remote.
My team
A full marketing team that I lead, ready to run your brand: strategy, content, production, social and paid media. You get one owner who has done every job on that team.
Systems
A content engine instead of one-off posts: pillars, calendars, production pipelines and the numbers to steer by.
Campaigns
Idea, script, shoot, edit, post. One team, one owner, from the brief to the results.
Creator
Native content on @hamzehsallal that tells your product's story the way people actually talk about it.
Quick answers
Hamzeh Sallal is a Jordan-based marketing manager and content creator. He is Marketing Manager at TruTed and is known on Instagram and TikTok for interviews with public figures, street interviews, social experiments and comedy sketches about life in Jordan and the Arab world. His most-viewed reel, a university sketch, has 35.3 million views on Instagram.
He leads his own marketing team and builds content systems for brands: strategy, creative direction, shooting, editing, social media and paid media. He has done each of those jobs himself, which is how he leads teams that do them.
Yes. Hamzeh is based in Amman, Jordan and takes on marketing leadership, content and campaign work for brands in Jordan, the United Arab Emirates (Dubai, Abu Dhabi) and Saudi Arabia (Riyadh, Jeddah), on site or remotely.
His work includes campaigns and content for Samsung (Galaxy Z Flip 6), Hyundai, Geely (EX5), Careem, ICON7, DrSpot, gloss'd, New Era College, Amman Vision, Vanguard and Palm Beach Housing, among others.
Born on 20 October 2000, he finished the Tawjihi at the Islamic Educational College in Amman in 2018 and studied German at IIK Düsseldorf, Germany, in 2019. He worked in sales and then as HR Officer at Sallal Electronics (2020–2026), spent the summer of 2022 as a waiter in the United States on Work & Travel, started his @hamzehsallal content brand in 2023, interned in risk management at KPMG Jordan in 2023, and earned a BA in Risk Management from the American University of Madaba in 2024. He joined TruTed as Creative Media Lead in 2025 and became Marketing Manager in 2026. He also holds a Digital Marketing certificate from TAG-Education.
Email info@hamzehsallal.com or message him on WhatsApp at +962 78 566 6366. For creator collaborations you can also message @hamzehsallal on Instagram.
One pull. One free idea.
Before you go, pull the lever and take a piece of marketing advice with you.
Rolling
خلّينا نعمل إشي الناس توقف عنده
